Visited KQED, one of America’s biggest NPR stations. Their science program, Quest, is one of the best examples of integration I have seen. Each year the 15 staff produce 48 x 6-minute weekly radio segments and 20 x 30-minute TV programs (each of 3 segments). All TV segments are shot in HD. Content is a mix of traditional broadcasting plus streaming, downloads and embeds. In 2007, 3.3 million people watched the TV broadcasts. Of those, almost a quarter (24.3%) watched online. This is a likely future for television, as IPTV and digital video recorders evolve. Quest has a strong educational component: Staff write teacher guides linking TV or radio segments to California’s high school curriculum. They also train educators in how to use media in classroom. Quest’s web site has a blog, updated daily by Bay area scientists, who get paid $25 a post. Flickr photo sets are linked to the site. Paul Rogers, Quest’s managing editor, said quality increases with openness. The aim is to build on the strengths of each medium. “You have to go where the audience is.” Quest has a wiki that allows staff to suggest story ideas. Another innovation is a video player that people can embed on their web site. Quest is an excellent example of integration, and a likely future for public broadcasting.