Internet continues to be preferred medium

Research from Zogby International in the United States, just published, suggests traditional print and broadcast news are reaching an ageing (and thus shrinking) demographic, and therefore are not a good long-term bet as a business model. Almost half of respondents (48 per cent) said the Internet was their primary source of news and information, up from 40 per cent who nominated the Internet a year ago. Younger adults were most likely to name the Internet as their top source: 55 per cent of people aged 18 to 29 said they got most of their news and information online, compared with 35 per cent of the 65 and older demographic.

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