Research from Zogby International in the United States, just published, suggests traditional print and broadcast news are reaching an ageing (and thus shrinking) demographic, and therefore are not a good long-term bet as a business model. Almost half of respondents (48 per cent) said the Internet was their primary source of news and information, up from 40 per cent who nominated the Internet a year ago. Younger adults were most likely to name the Internet as their top source: 55 per cent of people aged 18 to 29 said they got most of their news and information online, compared with 35 per cent of the 65 and older demographic.
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