Newspaper advertising revenue in 2007 dropped 9.4 per cent compared with the previous year, according to figures just released by the Newspaper Association of America. It was the biggest fall since 1950, the year the NAA started tracking annual revenue. But people forget how much money is spent on newspaper advertising. Last year it was worth $42 billion in the US. The diagram at right shows how advertising has grown in the past half century.Online advertising revenue grew 18.8 per cent to $3.2 billion. The growth rate was lower than the 31.4 per cent for 2006. Online revenue (the light brown section) was 7.6 per cent of total newspaper advertising revenues.
Categories: Not home, Uncategorized
There’s a newspaper publisher coming to speak at the National Press Club in Washington whose talk is titled “Newspapers should be free, just like all other news media.”
From the press release:
Michael Phelps, CEO of the Washington-Baltimore Examiner Newspaper Group, Publisher and President of The Washington Examiner, will discuss “Newspapers should be free, just like all other news media”
Phelps will discuss The Examiner Newspaper Group and how it took action to revive newspaper readership and advertising by focusing on delivering local news in a format and with content convenient and compelling to readers, and designed to help advertisers target their customers. Part of that format meant publishing a free paper that could be delivered to homes and in single copy patterns to compete with free content on the Web, and to attract younger readers that advertisers covet — and who have never paid for news: Web, television or radio.
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