Clever but expensive

Here is an unusual way to market wine: Send it into space. A bottle of 2000 vintage Pétrus that spent 14 months on the International Space Station is being auctioned at Christies in May 2021. Estimated selling price is about USD one million, well above the typical price of USD 6,000 for that vintage. Seems like a good margin until you note that travel costs far exceed profits. More here.

Categories: Not home, wine

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