Integrated newsroom ‘the norm’ within 5 years

The bulk of editors surveyed for the 2008 edition of the Newsroom Barometer (86 per cent) believe integrated print and online newsrooms will become the norm within five years. Four in five believe journalists will be expected to be able to produce content for all media. The Newsroom Barometer is an annual worldwide survey of editors conducted by Zogby International and commissioned by the World Editors Forum and Reuters. The survey gathered the answers of more than 700 editors and senior news executives from 120 countries, and was conducted online in March. Two in three editors believe some editorial functions will be outsourced, despite frequent newsroom opposition to the practice.

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